Color Palette Generator
Generate harmonious 5-color palettes, lock the ones you love, and grab ready-to-use hex codes and CSS gradients.
Click a color to copy · 🔒 to lock it across generations
Want a full brand identity built around your colors?
Explore Graphic DesignHow to choose brand colors that actually work
Strong brands rarely use many colors — they use a few, consistently. The classic 60-30-10 rule keeps a palette balanced: 60% a dominant neutral (backgrounds), 30% your primary brand color, 10% a high-contrast accent for buttons and highlights. Generate palettes above, lock the colors you like, and copy the hex codes or CSS gradient straight into your project.
| Color | Commonly signals | Typical use |
|---|---|---|
| Blue | Trust, stability, technology | Banks, IT companies, corporate sites |
| Green | Growth, health, money | Finance, agriculture, wellness brands |
| Red / Orange | Energy, urgency, appetite | Food brands, sales, calls-to-action |
| Purple | Creativity, premium feel | Beauty, education, creative agencies |
| Black / Navy | Luxury, authority | Premium products, portfolios, fashion |
Don't skip contrast — pretty palettes still need to be readable
A palette isn't usable until text passes contrast: WCAG recommends a ratio of at least 4.5:1 for body text against its background (see the WCAG guideline ↗). In practice: your darkest palette color should carry text on light backgrounds, the lightest should carry text on dark, and mid-tones are for decoration — not paragraphs. Low-contrast text quietly hurts conversions and accessibility, and it's one of the checks in my free website checker.
From palette to full brand identity
Colors are one third of an identity — type and logo carry the rest. If you're starting a business in Nepal or rebranding, I build complete brand systems as part of my graphic design service: logo, palette, typography, social templates and print collateral that all match. And when the brand goes on a website, the same tokens drive the design — see how I build websites around a brand system, or browse real client work.
Found your colors? Let's build the brand.
Logo, palette, typography, social kits and the website to carry them — designed and built by one person, consistent everywhere. Free consultation.
Frequently asked questions
+How many colors should a brand palette have?
Three to five: one dominant neutral, one primary brand color, one accent, and optionally one or two supporting tones. More than that and the brand starts to look inconsistent — most famous brands are recognisable from a single color.
+What is the 60-30-10 rule in design?
A balance guideline: use your dominant (usually neutral) color for about 60% of a design, your primary brand color for 30%, and a bold accent for the remaining 10% — buttons, links and highlights. It keeps designs cohesive without being flat.
+What contrast ratio does text need to be readable?
WCAG accessibility guidelines recommend at least 4.5:1 for normal body text and 3:1 for large headings. If text on your brand color fails this, use a darker or lighter variant of the color for text situations rather than abandoning the color.
+Should I use HEX, RGB or HSL color codes?
They describe the same colors in different notations. HEX (#22c55e) is the most common for web and design tools and what this generator copies. RGB is common in code, and HSL is convenient when you want to programmatically lighten or darken a color.
+Who can design a full brand identity in Nepal?
That's one of my core services — I'm a graphic designer and web developer in Nepal who builds complete identities: logo, color system, typography, social media kits and business materials, plus the website that uses them. Get in touch through the contact page for a free consultation.
What this tool does
- Harmony modes: analogous, complementary, triadic, mono
- Lock colors and regenerate the rest
- One-click hex copy
- CSS gradient output
How to use it
- 1Pick a harmony mode (or keep random)
- 2Generate until you like the palette
- 3Lock keepers and regenerate the rest
- 4Copy hex codes or the CSS gradient